Wednesday, September 16, 2009

A study on e-book readers

Since I've been blogging about e-book readers, I thought I'd share this article from CNET. A study was made by In-Stat who surveyed 1,529 high-end consumers who typically adopted to new technology.

I've summarized some of the findings:

  • Only 5.8 percent owns an e-book reader
58 percent of these owners use Amazon Kindle; 9 percent use the Sony E-Reader
45.5 percent spend between $9 - $20 a month on e-books
  • 11 percent plans to buy an e-book reader in the next 12 months
  • 40 percent are potential buyers, and are willing to pay for $200 - $299 for an e-book reader
From another study by Forrester, it was found that consumers find E-book readers too expensive. Among the 4,706 U.S. adults surveyed, 65 percent would consider buying an e-book reader if the price were $98 or less.

If I answered that survey, I would actually consider buying if it were between $100 - $150.

E-book readers will never become a very big player in the electronics industry, that is for sure. I even think E-book readers would eventually be non-existent. Why? Because of how technology is positioned towards convergence. The electronic paper screen of e-book readers could be a stable feature to cellphones, mp3 players, and even lcd monitors. It's like beepers/pagers, it's a thing of the past.

Let me know what you think! Would you buy an e-book reader? If yes, how much are you willing to pay?

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